What is BASiS?
Ba·sis / ‘bāses /
the justification for or reasoning behind something.
We at UserVoice believe data should be the basis for product decisions. So we wanted to host a product management conference to showcase cutting-edge product management methodologies, processes, and technologies all rooted in data.
BASiS is different from other product management events in that it’s focused on how data can truly transform product management. Product management has always been a combination of art and science. Product people are continuously observing, measuring, testing, and iterating their hypotheses. We want to give product teams the tools and knowledge to tap into their inner scientist.
What to expect from BASiS 2017
Hear from product leaders on how they are rigorously analyzing data and applying it to their specific product development process to build better products.
Get practical advice, recommendations for best practices, and see demos for tools so you can bring that knowledge to work and be the data champion for your team and company.
Share and exchange ideas with peers to learn about different tools, industries, and business models. Since we’re in the center of the world’s tech hub, you’re guaranteed to meet a diverse community of product people.
Product Management Consultant & Author
Head of Product Management
Head Of Voice of the Customer & NPS Programs
Vice President of Product
Vice President of Consumer Product
10 AM – 12 PM
1:30 – 5 PM
5 – 7 PM
969 Market Street, San Francisco CA, 94103
We’ve seen how data has influenced and changed other disciplines, like marketing and sales, and we absolutely believe this movement is happening in product management. We develop product management software that transforms the way businesses prioritize feature requests to drive strategic product decisions. We help product teams capture feedback from customers and internal teams and enrich it with relevant and meaningful customer data so product managers can make the best decisions on what to build next.
It’s clear that data is here to stay, but many product managers are still yet to embrace data-driven product management…and they’re making a big mistake. Learn more
We live and work today in a world that is increasingly data-driven, but we cannot successfully adopt a data-driven approach to decision making without first identifying the metrics that matter most. Learn more
Product managers must provide stakeholders with the right mix of qualitative insight and quantitative data that will not only help win them over to your preferred course of action, but also minimize the risk of later changes of course. Learn more
Richard White, Founder and CEO of UserVoice shares his take on how customer support and product management teams can better work together to ensure that customer needs make it onto the product roadmap. Learn more