Basis | San Francisco | 04.28.2017

A conference for data-driven product teams & leaders

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What is BASiS?

Ba·sis / ‘bāses /

the justification for or reasoning behind something.

We at UserVoice believe data should be the basis for product decisions. So we wanted to host a product management conference to showcase cutting-edge product management methodologies, processes, and technologies all rooted in data.

BASiS is different from other product management events in that it’s focused on how data can truly transform product management. Product management has always been a combination of art and science. Product people are continuously observing, measuring, testing, and iterating their hypotheses. We want to give product teams the tools and knowledge to tap into their inner scientist.

What to expect from BASiS 2017


Hear from product leaders on how they are rigorously analyzing data and applying it to their specific product development process to build better products.


Get practical advice, recommendations for best practices, and see demos for tools so you can bring that knowledge to work and be the data champion for your team and company.


Share and exchange ideas with peers to learn about different tools, industries, and business models. Since we’re in the center of the world’s tech hub, you’re guaranteed to meet a diverse community of product people.


Dan Olsen

Product Management Consultant & Author

Dan Olsen is a product management consultant and author of the bestseller The Lean Product Playbook. At Olsen Solutions, Dan works with CEOs and product leaders to help build great products and strong product teams, often as interim VP of Product. Dan’s clients include Facebook, Box, Microsoft, Medallia, and One Medical Group. Dan also hosts the monthly Lean Product and Lean UX Meetup in Palo Alto.

Brandon Terry

Vice President of Product, Procore

As Vice President of Product, Brandon Terry leads a team that is responsible for creating world-class products for the construction industry. From Procore’s early days as a startup company, Brandon built, and currently oversees the Product Management and User Experience teams at Procore. Working heavily with construction professionals, Brandon’s team takes a customer-driven approach to improving Procore’s products, ensuring that Procore is constantly building software that the construction market values. Brandon Received his BA in Business Economics from UC Santa Barbara.

Richard White

CEO/Co-Founder OF UserVoice

Richard White is Co-founder and CEO of UserVoice. During his time at the helm, starting in 2008, UserVoice has expanded from a small, virtual operation to a company with bi-coastal teams in San Francisco, CA and Raleigh, NC. Richard’s foundational expertise lies in UI design & UX and he has made notable contributions to the startup community through his involvement as an early member of both Founder’s Network and Young Entrepreneur Council (YEC). He speaks at conferences around the world on various topics, including entrepreneurship, UX design, and the critical importance of putting customers at the center of building products.

We’re continuing to add speakers so check back often!


8 AM


9 AM


10 AM – 12 PM


12 PM


1:30 – 5 PM


5 – 7 PM

After Party


The Village

969 Market Street, San Francisco CA, 94103

Hosted by


We’ve seen how data has influenced and changed other disciplines, like marketing and sales, and we absolutely believe this movement is happening in product management. We develop product management software that transforms the way businesses prioritize feature requests to drive strategic product decisions. We help product teams capture feedback from customers and internal teams and enrich it with relevant and meaningful customer data so product managers can make the best decisions on what to build next.

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