Turning Anecdotes into Actionable Data

B2B companies often rely as much on what customers tell them with their words as they do with their clicks. The challenge is how to effectively manage, mine, and ultimately analyze all of that feedback from both customers and customer-facing teams to drive product decisions while maintaining transparency so you get maximum buy-in from all stakeholders involved.

In this session, Richard White, CEO of UserVoice, will explore the approaches that leading companies employ to turn anecdotes into actionable data that drive informed product decisions.