UserVoice for Marketo allows marketers to use UserVoice activity (product feedback, support tickets, and satisfaction ratings) as a signal for scoring and segmenting leads.
What’s the difference between a lead who has contacted support and one who hasn’t? Quite possibly a conversion.
It probably wouldn’t surprise you to know that many of our customers have found that leads who provide feedback or contact a support team are more likely to convert to paying customers. They’ve shown more than a passing interest in a product and hopefully had a positive interaction with a support team.
Available on all UserVoice plans.