Build it and they will come: How IS Decisions moves beyond social media to create an invested user base

IS Decisions is a lean but fast-growing company specializing in infrastructure and security management for Microsoft Windows. Their flagship product, UserLock, has over 1 million licenses in use. High-profile clients such as the FBI, United Nations, and international banks and universities use their products. With over 3,000 customers worldwide, IS Decisions recognizes the value of a user community for understanding their wants and needs.

Download the case study to read about how IS Decisions:

  • Created an engaging community for their beta program
  • Used visibility to encourage participation
  • Made better decisions during the product-testing period due to customer suggestions

“In the end, the quality and quantity of participation in our user community is far better than we have on social media.”

François Amigorena President and CEO

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