Bing Ads is a pay-per-click advertising service that helps businesses reach the 159 million unique searchers on the Yahoo! Bing Network. As a new entrant to the search market, first with Bing in 2009 and later with Bing Ads in 2012, one might ask how Microsoft could chip away at Google’s then 65% market share. The answer - Bing it faster, better and more completely, and they will come. Today Bing accounts for over 30% of searches presenting Bing Ads with a compelling story for marketers.
Download the case study to read more about how Bing Ads was able to:
- Develop a scalable way to engage customers and encourage product co-creation
- Transform how teams work to realize new insights
- Effectively close the communcation loop
“You can turn customers and employees into raving fans. They just need to know that their voice is being heard, and that what they think matters.”Susan Palmer Strategy and Planning Program Manager